What is UMF
The UMF Honey Association oversees all use of the UMF quality trademark and supports licensees and consumers through a comprehensive science and research programme and other activities including:
- We provide the option to approve all labels, to ensure compliance with brand guidelines and license agreements.
- We have an independent commissioner who protects the interests of the brand and adjudicates any disputes. He acts as the guardian of the UMF brand.
- We appoint independent companies to regularly check samples from the marketplace. This helps protect consumers from counterfeit products.
- We have a programme of standardised testing in place across all the territories where licensee products are sold.